Innovations in Certain Areas of Organization Management and Marketing
Redakcja: Piotr Jedynak, Małgorzata Budzanowska-Drzewiecka
Seria: Contemporary Management and Marketing Dilemmas
Liczba stron: 160
Format: B5
Rok wydania: 2016
Data premiery: 01.03.2017
Opis książki
Innovation is undoubtedly one of the characteristics of modern management and marketing. The authors of the studies collected in the monograph highlighting important aspects of innovation in today’s complex and changing market realities. Considerations showing the views and recommendations regarding:
- innovative concepts for the management of the whole enterprise,
- innovative concepts for the management in selected areas in a functional (marketing) perspective,
- innovative concepts for the management in sector-specific perspective – management of universities.
Język publikacji
Angielski / English
Redakcja
Piotr Jedynak
, Małgorzata Budzanowska-Drzewiecka
ISBN: 978-83-233-4258-8
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Innovations in Certain Areas of Organization Management and Marketing
Innovations in Certain Areas of Organization Management and Marketing
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